Sniffo is a social media detecttion tool that identifies misinformation, AI-generated content, and author risk. The app leverages the Dynamic Island and data visualization to alert users when a post flags as risky, and help them become more informed at spotting unreliable content and accounts.
Sniffo is a social media detecttion tool that identifies misinformation, AI-generated content, and author risk. The app leverages the Dynamic Island and data visualization to alert users when a post flags as risky, and help them become more informed at spotting unreliable content and accounts.
Project
Project
ArtCenter College of Design Course (Data Visualization)
ArtCenter College of Design Course (Data Visualization)
Design skills
Design skills
Interactive prototyping, Wireframe, Data visualization, UX
Interactive prototyping, Wireframe, Data visualization, UX
Video skills
Video skills
Script writing, Directing, Editing
Script writing, Directing, Editing
Applications
Applications
Figma, Davinci Resolve, Figjam
Figma, Davinci Resolve, Figjam
Product marketing video to communicate Sniffo's value by showing user in a real-life scenario using the app (Sniffo is not on App Store or Google Play).
Product marketing video to communicate Sniffo's value by showing user in a real-life scenario using the app (Sniffo is not on App Store or Google Play).
Core Flows
01
With a limited timeline, we narrowed down to the 2 most important use cases that we needed to design for while highlighting the app’s value to users.
With a limited timeline, we narrowed down to the 2 most important use cases that we needed to design for while highlighting the app’s value to users.
Sniffo scans and alerts during scroll through dynamic island
Sniffo scans and alerts during scroll through dynamic island
In-app report on post's misinformation, AI generation & author risk
In-app report on post's misinformation, AI generation & author risk
Quick scroll
Quick scroll
/ Short time & attention
/ Short time & attention
Only gets notified when a post is suspicious
Quickly sees key result
Not burdened to keep track of or save results
Only gets notified when a post is suspicious
Quickly sees key result
Not burdened to keep track of or save results
Extended phone session
Extended phone session
/ More time & willingness to learn & explore
/ More time & willingness to learn & explore
Opportunity to explore deeper post analysis
Gets insights from tool
Space to think and draw own conclusions
Opportunity to explore deeper post analysis
Gets insights from tool
Space to think and draw own conclusions
Dynamic island
Dynamic island
Non-intrusive to user’s scrolling flow
Non-intrusive to user’s scrolling flow
Lightweight cognitive load
Lightweight cognitive load
Low to no learning curve
Low to no learning curve
User can choose to keep scrolling or go to app detailed report
User can choose to keep scrolling or go to app detailed report
Every “sniffing” result is saved automatically in the Sniffo app
Every “sniffing” result is saved automatically in the Sniffo app
Icon / app activity states in compacted dynamic island
Icon / app activity states in compacted dynamic island
In-app glyph interaction
In-app glyph interaction
Combination number
Combination number
Dynamic summary
Dynamic summary
Glyph interaction
Glyph interaction
Other UI
02
Early ideation
Early ideation
Initial ideation, v.1
Initial ideation, v.1
Detection category and dataset ultilization
Detection category and dataset ultilization
Screens
Screens
